What is ABM?
Account-based marketing (ABM) is a marketing strategy that focuses on building relationships with a specific set of high-value accounts. ABM is different from traditional marketing in that it takes a more personalized approach. Instead of trying to reach a large audience with generic messages, ABM focuses on understanding the specific needs and challenges of each target account. This allows marketers to create more relevant and effective marketing campaigns.
How does ABM work?
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The Advantages of Data as a Service

The overall concept of the DaaS model is to transfer the risks and responsibilities of Data Management to a third-party Cloud-based service. Historically, businesses were responsible for the storage and management of their own data within their own independent storage systems. The difficulty with the old model is that as the data gets more complicated, maintaining it can become increasingly difficult and expensive.
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