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What is ABM?
Account-based marketing (ABM) is a marketing strategy that focuses on building relationships with a specific set of high-value accounts. ABM is different from traditional marketing in that it takes a more personalized approach. Instead of trying to reach a large audience with generic messages, ABM focuses on understanding the specific needs and challenges of each target account. This allows marketers to create more relevant and effective marketing campaigns.
How does ABM work?
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